Funnels count where people are.
AIDAtanaly measures whether they move.
Stages are states. Value lives in transitions.
AIDAtanaly is the governed reference system for AIDA Transition Analytics — measuring movement across Attention, Interest, Desire, Action, and Loyalty.
Movement, not occupancy
Four measured channels of movement between five states. Reference positions only — not a diagnostic score.
Text alternative: AIDAtanaly measures four transitions between five funnel states: T1 Signal Conversion, T2 Intent Formation, T3 Conversion Friction, and T4 Retention Extension.
The problem
Funnel reporting usually counts states: impressions, sessions, leads, orders. A funnel can look full at every stage while the movement between stages quietly fails. This is not a traffic problem or a content problem alone — it is a transition problem: visibility without curiosity, curiosity without preference, intent without action, conversion without continuity.
Movement between states is where funnels actually succeed or fail — and it is the part most reporting leaves unnamed. Naming it requires a fixed measurement grammar, a governed scoring standard, and a closed failure vocabulary.
Measurement
The AIDA Transition Index (ATI) scores each vector from 0 to 100 across seven weighted dimensions, classifies it on a fixed five-class diagnostic scale, and qualifies every output with a separate Evidence Confidence level. Confidence is never part of the score — and a vector without evidence is Unscorable, never a number.
An ATI vector output: proportional score, diagnostic class, and a separate neutral evidence badge.
Failure
When movement weakens, the Transition Failure Ontology (TFO) names how: 21 governed failure modes across the four vectors, plus one cross-vector diagnostic constraint for unmeasurable movement. Every diagnosis carries a stable ID and resolves to a canonical reference page — never to improvised labels.
Prospects understand the offer at a surface level but cannot translate it into a reason to choose, pay, act, or prioritize. Interest exists; value is not decisive.
Message Intervention Offer Intervention Proof Intervention
One of the 21 governed failure modes, with corrective intervention layers.
Diagnosis
The Transition Scanner is a rules-governed diagnostic. It asks structured questions across the four vectors, scores them against the ATI dimensions, names likely failure modes from the ontology only, and reports Evidence Confidence per vector. It does not require analytics integrations, and it does not claim exact causality.
T2 — Interest → Desire · Question 4 of 8
Is your value proposition clear enough to support desire?
Answers use a 0–4 scale. "Not tracked" affects evidence confidence — it is never hidden inside a false score.
The surface
AIDAtanaly is built as a reference system, not a blog: every governed term — each vector, each failure mode, each standard — has one canonical page, and every scanner output links to the pages that define it.
Governance
Every score rule, claim limit, and versioned change in this system is documented. The methodology page explains how outputs are produced; the governance page explains how the standards are maintained, versioned, and constrained. AIDAtanaly introduces governed standards — it does not describe them as adopted industry standards, because adoption evidence does not yet exist.